Our Business and People
Established in Huntsville Alabama in 2015,
Vision Performance LLC (also known by its outdoor brand “Compass360”), was
founded to produce Outerwear, Rainwear and Wade wear products for the U.S.
Outdoor, Sporting Goods and Power Sports markets. As a startup company and a
new “Brand” in the U.S. market, Compass360™ entered the market in early 2016
with a focus on quality outdoor products that were driven by performance and
function, but targeted to meet the needs of the common outdoor consumer, at a
value driven price point. As a result, Compass360™ products began to enter the
market as some of the most cost effective, quality and function based products available.
Driven by its U.S. based design team and production with manufacturing partners
in Asia, Vision Performance distributes products in the U.S. and Canada through
its Huntsville Alabama distribution center. Providing not only dependable,
attractive and well made products for the consumer, Vision Performance also
provides exceptional service to retail customers and consumers alike, working
to always deliver on time, and complete.
Our Markets and Products
Vision Performance serves a diverse group of
retail customers and consumers in the Sporting Goods (Hunting, fishing, camping
and golf), Outdoor (Camping, hiking, biking, Canoeing and kayaking) and Power
Sports (Motorcycling, 4-Wheeling, and ATV) markets. With a primary focus on
lightweight, packable, non-insulated, waterproof and breathable rainwear, as
well as Waders and wading products for the fly fishing, utility and hunting
markets. Vision also provides patented cooling products in the form of
the Chillo’s™ cooling towel and cooling accessories.
Our Philosophy and Vision
Our Company philosophy is simple. Since our
inception, our goal has been to raise the standards of quality and performance,
dependability and overall value in the Outdoor outerwear and wadewear industry.
We also promise to provide exceptional service, honesty and clarity to all of
our customers, as well as to provide individual attention and appreciation for
every customer. Ultimately our goal is to provide products and services that
exceed expectations and raise the standard of service to their highest level.
To treat customers in the way that we would want to be treated, and to do what
is right, at all costs.
Our Vision is to build a Great Company through
Exceptional People, hard work, Value driven Products, and Great Service.
Culture and Values
Our people are at the heart of everything we
do. We share the commitment to make dependable, functional products that are of
superior value. We will deliver these products on time and “as promised”
assuring customer satisfaction.
Our culture is built on our philosophy and
Vision and rely on the behavior every day. To always show:
– We will always work to be better. We encourage people to ask questions and
make suggestions. If mistakes are made, we will learn from them and improve in
– We treat each other fairly, with trust and respect. We encourage open and
honest communication without fear of punishment or reprisal.
– We will strive to always be on time and ship complete. We will perform “as
promised” to every customer, and communicate honestly and effectively.
– We provide opportunity for personal growth on the job. We will offer training
to do the job, and respect hard work, loyalty, timeliness, self-reliance and
– You can make a difference. We will promise to work together as a team with a
common goal. We take pride in our work, our products, our facilities, and in
everything we do.